I help c-suite teams and solo founders untangle their ideas and turn them into clear, compelling strategies.
Hi, I’m Dean
You’re moving fast, but something feels out of sync. Maybe the message is muddy, the plan is stalling, or the path forward feels more complicated than it should. This is where I step in. I help you bring order to the noise so you can see the next steps clearly and move forward with confidence.
What we can work on together
When the stakes are high and the timeline is short, Dean becomes the executive seat your company needs.
A Fractional President or COO
To stabilize operations, remove friction, redesign systems, and rebuild accountability across the company.
A Culture Builder and Organizational Architect
To create a workplace where people perform at a high level and actually want to stay.
A Scaling Partner
To grow revenue while protecting the essence of the company and preventing early stage burnout or chaos.
A Board Advisor or Strategic Mentor
To support founders in making clear decisions based on lived experience from multiple industries.
A Reset to Direction and Execution
To eliminate drama, align leadership, and move the entire company forward with confidence.
Who I work with
I work with founders and leaders who move fast, think differently, and feel the weight of growing something real. Often they are scaling through complexity, navigating high-pressure moments, or leading companies that have outgrown their original systems. Many are ADHD entrepreneurs whose ideas come easily but whose businesses need clearer structure to keep pace.
Others are executives or boards facing a critical inflection point where clarity, culture, and execution need to come together quickly. What they share is a desire to build companies that perform at a high level without losing their humanity, cohesion, or soul.
You’ll get
What clients say about me
Jason Liu
President
Dean does not talk in theory. He steps in, takes ownership, and leads. We were stuck between vision and execution, with a team that cared deeply but lacked alignment. Dean rebuilt our operating rhythm, clarified leadership roles, and helped us move through a critical growth phase with confidence. He changed how we operate at a fundamental level.
Sarah Mitchell
Founder & CEO
Bringing Dean in was the turning point for our business. We had traction, talent, and ambition, but everything felt harder than it should. Within weeks, Dean brought clarity to our structure, reset how our leadership team worked together, and removed friction we had normalized for years. The impact was immediate and lasting. Our team is more aligned, decisions move faster, and the business finally feels like it can scale without breaking.
Amanda Reeves
COO
Working with Dean helped me become a better leader. He has an incredible ability to see what matters and ignore what does not. He brought structure without slowing us down and helped us build systems that actually support creative, fast-moving people. Our culture improved, our execution tightened, and the team felt the difference almost immediately.
ADHA Entrepreneurs:
Herding Productivity Cats
This highly anticipated book unlocks secrets and strategies to help entrepreneurs conquer their biggest challenge - themselves.
BOOK OUT NOW
The book shares the philosophy behind Dean’s leadership. These ideas appear on the page, but their real power comes from applying them in your company.
Understanding Your Brain’s Superpowers
How to recognize the strengths within your wiring and direct them with intention.
The Dance of Chaos and Clarity
How to stabilize uncertainty and turn loose energy into structured results.
Vision and Execution Working Together
How to blend imagination with discipline so your ideas actually get built.
Culture as a Strategic Engine
How to create a workplace that inspires loyalty, performance, and productivity.
Scaling With Soul
How to grow quickly while protecting what makes your company special.
Leadership That Fits the Moment
How to step into the role your company needs right now and lead with presence.
Teams That Become Tribes
How to unite people around a mission and identity that they trust.
Frictionless Execution
How to remove drama, build clean systems, and keep the work flowing.
Humor and Gift Giving as Leadership Tools
Why generosity and laughter can change the temperature of an entire company.
Designing Workplace Happiness
How to build environments people want to give their best to every day.
Businesses People Love
How to align product, service, brand, and culture into a company that feels good inside and out.
Adventure, Grit, and Endurance
What ultrarunning teaches us about staying strong when business becomes hard.
Thriving Through Challenges
How to make quick, smart decisions when pressure rises.
The Ultrarunner’s Guide to Business
How stamina, consistency, and resilience shape long term success.
Life Beyond the Boardroom
How to protect your relationships, your happiness, and your furry companions while building something meaningful.
Leadership with Levity
How humor can open doors, settle conflict, and remind teams why the work matters.